Breathe Right Strips Essay -- Chronic Nasal Congestion Health CNS Essa

Breath Right Strips Introduction According to the text, Breathe Right Strips were invented by Bruce Johnson, a chronic nasal congestion sufferer. Mr. Johnson Brought his creation to CNS Inc. CNS took the product and primarily marketed it to sports teams, nasal sufferers and night-time snorers. The product really became prominent when Jerry Rice of the San Francisco 49ers wore the product in the Super Bowl. According to cns.com, Breathe Right Strips is also available in vapor strips, clear and tan strips, and nasal strips for kids. Some of the other products include nasal spray, throat spray, fiberchoice and a portable vaporizer. Armed with these few, but strong products in 1995 CNS, decided to go global. Summary of the Facts The facts are that that there are advantages and disadvantages of CNS going global with the product. The advantages are that CNS can attempt to increase its market share and not have to rely on only domestic dollars, partnerships can begin to develop between local suppliers, and they can avoid costs of domestic licensing. The disadvantages are that there are local customs that need to be considered, the lack of name recognition of the brand, there may be stronger global competition, the international company may be used to different marketing, and there may be different trade regulations. The decision for CNS to go global takes careful analysis and an international strategy. Analysis The strategy that CNS decided to use is the three-stage approach. Stage 1 is Explore/test concept. Stage two is the Establish the product, and stage three is Manage the product. Using the SWOT analysis, I will analyze their marketing approach as it pertains to entering international territory. The strengths are that breathe right has already shown that it could successfully market the product in North America and make it a success. They have proven that they can package the product to tailor it to the international market, which would allow then to penetrate the market and refine messages for the local market as spelled out in stage 2 of their strategy. They have the ability to identify potential partners in the local global markets. When they first entered the global market, they partner with 3M, who had a handle on the marketing practices of the global market. According to The Business Journal, they regained control of their ... ...ons to attract people that are unaware of the product. They can also opt to do what they have always done, because the product is successful. To take the do-nothing approach is dreadful, because the competition is out there lurking, just waiting for CNS to rest on their laurels. Conclusion The CNS Company is already a successful company due to the achievements of its breathing right strips. In my analysis we learned that they already do a lot of things right. What they need to be aware of is the different economical situations in the global marketplace, there are different ways that the product is approved abroad, and there is competition lurking. CNS needs to continue to leverage their strengths, but capitalize on their opportunities and benchmark the competition. Works Cited Kerin, Hartley, Berkowitz, and Rudelius. Marketing McGraw Hill 8th Edition â€Å"CNS Inc. to regain control of Breathe Right international sales from 3M† The Business Journal Minneapolis-St.Paul: 11 Oct. 1999 â€Å"Innovative Solutions to Everyday Problems† 2004 http://www.cns.com/products/products.html â€Å"1-2-3 Breathe† 2004 http://www.ginmiller.com/gmf04/gmfstore/healthbeauty/123breeathe.htm Breathe Right Strips Essay -- Chronic Nasal Congestion Health CNS Essa Breath Right Strips Introduction According to the text, Breathe Right Strips were invented by Bruce Johnson, a chronic nasal congestion sufferer. Mr. Johnson Brought his creation to CNS Inc. CNS took the product and primarily marketed it to sports teams, nasal sufferers and night-time snorers. The product really became prominent when Jerry Rice of the San Francisco 49ers wore the product in the Super Bowl. According to cns.com, Breathe Right Strips is also available in vapor strips, clear and tan strips, and nasal strips for kids. Some of the other products include nasal spray, throat spray, fiberchoice and a portable vaporizer. Armed with these few, but strong products in 1995 CNS, decided to go global. Summary of the Facts The facts are that that there are advantages and disadvantages of CNS going global with the product. The advantages are that CNS can attempt to increase its market share and not have to rely on only domestic dollars, partnerships can begin to develop between local suppliers, and they can avoid costs of domestic licensing. The disadvantages are that there are local customs that need to be considered, the lack of name recognition of the brand, there may be stronger global competition, the international company may be used to different marketing, and there may be different trade regulations. The decision for CNS to go global takes careful analysis and an international strategy. Analysis The strategy that CNS decided to use is the three-stage approach. Stage 1 is Explore/test concept. Stage two is the Establish the product, and stage three is Manage the product. Using the SWOT analysis, I will analyze their marketing approach as it pertains to entering international territory. The strengths are that breathe right has already shown that it could successfully market the product in North America and make it a success. They have proven that they can package the product to tailor it to the international market, which would allow then to penetrate the market and refine messages for the local market as spelled out in stage 2 of their strategy. They have the ability to identify potential partners in the local global markets. When they first entered the global market, they partner with 3M, who had a handle on the marketing practices of the global market. According to The Business Journal, they regained control of their ... ...ons to attract people that are unaware of the product. They can also opt to do what they have always done, because the product is successful. To take the do-nothing approach is dreadful, because the competition is out there lurking, just waiting for CNS to rest on their laurels. Conclusion The CNS Company is already a successful company due to the achievements of its breathing right strips. In my analysis we learned that they already do a lot of things right. What they need to be aware of is the different economical situations in the global marketplace, there are different ways that the product is approved abroad, and there is competition lurking. CNS needs to continue to leverage their strengths, but capitalize on their opportunities and benchmark the competition. Works Cited Kerin, Hartley, Berkowitz, and Rudelius. Marketing McGraw Hill 8th Edition â€Å"CNS Inc. to regain control of Breathe Right international sales from 3M† The Business Journal Minneapolis-St.Paul: 11 Oct. 1999 â€Å"Innovative Solutions to Everyday Problems† 2004 http://www.cns.com/products/products.html â€Å"1-2-3 Breathe† 2004 http://www.ginmiller.com/gmf04/gmfstore/healthbeauty/123breeathe.htm

Interview Mental Health Counselors Essay

For many years, the role of the mental health counselor has worked behind the seams trying to provide the much need help to special clients, or under privileged families and his or her siblings. The first interview was very interesting, this particular gentlemen was willing to provide answers for the questions asked of him. First he stated that working in the mental health field for 25 years. Held other positions such as child protective services, social worker, rehabilitation counselor, case manager, group home counselor, psychiatric unit worker, and school counselor, (Hunter, 2013). He stated it was an immense and rewarding to assist families with young children or help a disabled individual access a resource for additional support. Personally, achieving the goals of becoming a Licensed Professional Counselor, National Certified Counselor, and National Certified Counselor, and National Board School Counselor have been very rewarding, (Hunter, 2013). He continues to attend workshops and currently working on PhD in mental health counseling education. The counseling theory cognitive-behavioral. By remaining clam and allowing the parent or client the opportunity to vent/talk and give the reason that they are upset and what is needed for them to calm down. It the clients has an issue or concern beyond my scope of practice or expertise. The client’s problem evokes personal feelings that would jeopardize his ethical and objectivity in working with the individual. No new programs at this time. It is extremely difficult as a mental health counselor with the other mandated duties. Group counseling is very important and can be beneficial to many students. Most  school and other organizations in which I work for are receptive to working groups into a schedule, (Hunter, 2013). Family time, vacations, resting, and relaxing, reading, attending church, and listening to music. By making certain that what he or she is doing ethical, morale, and researched-based practices to achieve the best results. The level of clients and students as it give me the opportunity to assist parents with building a strong positive foundation for everyone. This assists them with success throughout his or her life. Assist the student or clients to be empathetic and think about the other individual’s point of view and what can be done to bridge the issues that may be at the center of the conflicts. Assisting school administrators in creating a warm, friendly, caring, and nurturing environment in which all stakeholders are appreciated and valued. The counselor should work with students in need of conflict resolution skills and anger management issues as well as preventing bullying and enforcing the state and national bullying policies. By encouraging students to go back to class and follow teacher’s directions to receiving getting an education will help him or her be successful. Inspiring and motivating individuals to pursue the counseling field as an area of study, (Hunter, 2013). The other person interview was a mental health counselor for 20 years dealing with the domestic violence. The counselor actually could see client’s make the transformation from an abuser to someone who takes responsibility and is accountable for his or her actions. The most rewarding experience is to see a person emerge from his or her comfort zone, try the strategies and to have those strategies to work for him or her. As a counselor, you must be able to sell new ways or ideas to the people you are working with, (Solomon, 2013). It seems as though things change daily in this field, either with your reimbursement agencies or through the state. One thing that counselors are required to do is to obtain 45 hours of CEU’s every two years to renew your license. In addition to those hours, read studies, journals, books, and talk with other to stay on top of the counseling field. The counseling theory is CBT. It is widely used because it is an action theory that required that clients work at becoming better. Assignments are given to the client to do after the session is over, and it works well if the client will do as suggested, (Solomon, 2013). When dealing, with an irate client the first step will always be verbal de-escalation. If this does not work, you may have your partner to  walk with the client because you almost are the source of anger for the client. Also it is never a good idea to be in a building alone with a client for that very reason. Never put your hands on a client! Refer a person to another professional when his or her problem is beyond your scope of expertise. If the client begin to exhibit motions counterproductive to him or her getting better. This interviewee stated that she handles stress by reading, listen to music and sometimes â€Å"shop-talk† with coworkers. Exercise is also a good stress reliever! As for dealing with personality conflicts, she would have to see who is involved, (Solomon, 2013). Once this has been established the counselor will be able to obtain that person to make the necessary adjustments to be civil toward the other. Both interviewees stated in motivating other, he or she would try to find his or her person out of his or her comfort zone. What ultimately makes is accompanied in a mutual search to see who gets who he is and decide from their privacy (Whiston, 2008). Conclusion In conclusion, to my surprise and understanding, as prior interviewee, family issues, and problems have a significant impact upon the decisions being made. This is because blood relations have been for quite some time, yet we must keep all our feelings and emotions aside and give out neutral, justified decisions, which would somehow benefit the person and make the life of the counselor easier in the light of giving decisions for better judgment, understanding, and comprehension. References Hunter, J. (2013, January 24). Interviewed by L. Hendricks Solomon, Y. (2013, January 26). Interviewed by L. Hendricks Whiston, S.C. and Rahardja, D. (2008) â€Å"Vocational counseling process and outcome in S. Brown and R. Lent (Eds.)† Handbook of counseling psychology, (4th ed). NY: Wiley

Traditional Grammar - 6238 Words

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