Business Plan Essay Example | Topics and Well Written Essays - 2000 words - 4

Business Plan - Essay Example Road Runner is a concierge/porter service which will take responsibility for postal package retrievals and deliveries, prepared food and grocery deliveries, and will also include direct-to-you automobile detailing as part of a consumer convenience model for busy customers in the commercial environment. The administrative responsibilities will be managed by the sole trader, including accounting, general business management, budgeting and all other operational process developments required to sustain the business. Diversity of the business model is what makes Road Runner stand apart from competition. Expedient services combined with convenience will position Road Runner as a recognised leader in delivery and porter-oriented services. Road Runner offers both competitive prices combined with opportunities for customers to modify service to custom fit their road-running needs which might include, but is not limited to, chauffer services, pick-up and delivery of clients’ automobiles requiring mechanic services or facilitating delivery of catered food products for special events. Whatever the client requires, within the capabilities and capacity of the business model, will satisfy all needs for expedient, flexible delivery processes for a diverse group of market segments in London. In order to make Road Runner a competitive and industry success, the new start-up business will require a solid marketing strategy in order to properly position the business in the minds of desirable customer segments. The business ownership has established three distinct objectives aligned with short- and long-term growth and sustainability opportunities: Having a marketing strategy and plan are critical to the success of Road Runner as building attachments to the brand with target segments allows a business to establish moderately higher pricing structures and even increases the impact and frequency of