Happy Mushroom Marketing Plan - 2236 Words

MARKETING PLAN I. BACKGROUND A. MARKET SITUATION Freshly packed mushroom products, Happy Mushroom comes with two varieties -- the fresh mushroom and dried mushroom, specifically oyster, shitake, straw and button mushroom, carefully packed every morning. The revolutionary Mushroom contains about 80 to 90 % water and is very low in calories. It is also an excellent source of potassium and somehow reduces breast cancer and prostate cancer. And its re-sealable and biodegradable packaging makes it very useful and earth-friendly, Specifically, Happy Mushroom offers the following benefits: * Health supplement for cardiovascular support * Immune modulation and lowering of cholesterol * Stimulate the immune system and help†¦show more content†¦In this age of fitness and form, health-conscious generation has brought the dietary products back in the limelight, and its rising popularity is attributed to the abundance of nutritional plants in the Philippines, which are beneficial to the body: provides health supplement for cardiovascular support, immune modulation and lowering of cholesterol, stimulate the immune system and help fighting infection an also demonstrate anti-tumor activity. 2. House to house selling and availability in Market Stalls. Our primary target market is Household families, who seek new ingredients, new recipes for their family, thus we are taking this opportunity to serve them through our house to house selling. And also we will be placing our mushroom products to different vegetable stalls in different baranggays. Threats We face these main threats at the introduction of Happy Mushrooms. 1. Dense competition of Mushroom Farms in Tagaytay area. Many farms were been established long before the launching of Happy Mushroom farm in Tagaytay area. Same product category, close range of pricing but not all of the benefits of Happy Mushroom products. Therefore, our marketing communication must stress out the clear product differentiation and the great value-for-price advantage. 2. High inflation in dietary products. The country’s high inflation rates can affect the production, sales, and revenue of our product. Objectives and Issues First Year Objectives. 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